The format is logfmt, not l2met, although that is where it "originated"

README.md

diff --git a/README.md b/README.md
index 32f6dee..abccd84 100644
--- a/README.md
+++ b/README.md
@@ -33,7 +33,7 @@
 
 With the default `log.Formatter = new(logrus.TextFormatter)` when a TTY is not
 attached, the output is compatible with the
-[l2met](http://r.32k.io/l2met-introduction) format:
+[logfmt](http://godoc.org/github.com/kr/logfmt) format:
 
 ```text
 time="2014-04-20 15:36:23.830442383 -0400 EDT" level="info" msg="A group of walrus emerges from the ocean" animal="walrus" size=10